by RTi Research | Jul 1, 2020 | Data Collection, Data Quality, Market Research Industry
David Rothstein Chief Executive Officer, RTi Research Author John is the head of Customer Experience (CX) for a large hotel chain. Jennifer is the CMO. John shares his latest report with Jennifer that shows 40% of their customers thought their stay was enjoyable. Is... by RTi Research | Sep 25, 2018 | CRC 2018, Data Collection, Data Quality, GRBN, Respondent Experience
Few things in life are more frustrating than a trip to the Department of Motor Vehicles. It’s often a disaster of an experience featuring business hours that don’t seem to fit anyone’s schedule, excessively long lines, and painfully slow service. Most of us leave the... by RTi Research | Oct 17, 2017 | Analytics, Big Data, Creative Thinking, Data Collection, Marketing Research Trends, Marketing Science, RTi Blog, Technology - Market Research
It has long been a dream of researchers to provide truly objective data gathering and analysis. Focus group facilities are conceived as laboratories, and moderators are discouraged from influencing respondents with their own opinions. On the quantitative side,... by RTi Research | Feb 14, 2017 | Client Service, Data Collection, Data Quality, Market Research Industry, Research on Research, RTi Blog
Far too many people endure poor experiences while participating in market research. In fact, 70% of research participants report a recent negative research experience†. Clearly, a poor user experience is detrimental to the research industry and negatively impacts our... by RTi Research | Jan 31, 2017 | Data Collection, Data Quality, RTi Blog
Garbage in, garbage out, goes the old saying. No doubt we’ve all heard that countless times during our market research careers. And nowhere is this adage truer than when considering the quality of your sample. What is quality when it comes to sample? You...