by RTi Research | Nov 11, 2016 | Corporate Researchers, Market Research Industry, Marketing Research Trends, Technology - Market Research
DIY Research burst onto the marketing research scene back in 1999 with the launch of SurveyMonkey and Zoomerang. While they enjoyed some success in their early years, usage of these tools really took off during the recession, as budget cutting forced everyone to do... by RTi Research | May 23, 2016 | Data Quality, Marketing Research Trends, Mobile Research, Research on Research, RTi Research
Consider this: 63% of all U.S. adults own a smartphone, and 63% of those access the internet from their mobile phone. Further, 44% of U.S. adults live in cell-only households, and that number is growing rapidly. About a third of the adult U.S. population only has... by RTi Research | Dec 10, 2013 | Data Quality
We’ve heard researchers claim that it’s unproductive to interview during the week between Christmas and New Years’ Day, while others pay no attention to such “mundane” matters. So, to help answer the question, RTi conducted a small, high-incidence (household...