Design Thinking: A Path To Innovative Solutions

In our last post we explored the concept of Behavioral Economics, providing a general outline of the field, its concerns and the value it can have for market researchers. Now we’d like to look at another widely discussed topic, Design Thinking. You needn’t look too...

Avoiding The “Sticky” Side of Innovation

At RTi, we are vigorous proponents of innovation and thinking out of the box, free of the constraints of business “realities”. Our Ingenuity approach to surfacing breakthrough innovation is in synch with this philosophy. Having said that, after seeing a recent The...