by RTi Research | Oct 23, 2018 | Brand Strategy, Creative Thinking, Innovation, Landscape Opportunities, Product Development
In a 2017 interview with Recode, Kevin Systrom, the founder of Instagram, discussed an approach to innovation that is important not only for product developers but for marketers and market researchers as well. Systrom talked about “hiring the right product for the... by RTi Research | Aug 14, 2018 | Creative Thinking, Creative Visualization, Data Synthesis, Design Thinking, Innovation, Market Research Industry, Marketing Research Trends, Meaning, Problem Solving, Product Development
In our last post we explored the concept of Behavioral Economics, providing a general outline of the field, its concerns and the value it can have for market researchers. Now we’d like to look at another widely discussed topic, Design Thinking. You needn’t look too... by RTi Research | Nov 28, 2017 | Competitive Landscapes, Consumer Trends, Creative Thinking, Innovation, Landscape Opportunities, Uncategorized
It goes without saying that ours is an age of innovation, and market research has an important role to play. Broadly speaking, innovation can be divided into two major categories, each of which requires researchers to establish different goals and employ different... by RTi Research | Sep 25, 2017 | Analytics, Creative Thinking, Creative Visualization, RTi Blog, Storytelling
Researchers may think they are in the business of delivering information, but what they are really paid to do, and increasingly so, is tell stories that persuade and ultimately influence action. Storytelling is a big topic and the word “story” is open to... by RTi Research | Nov 11, 2014 | Innovation
At RTi, we are vigorous proponents of innovation and thinking out of the box, free of the constraints of business “realities”. Our Ingenuity approach to surfacing breakthrough innovation is in synch with this philosophy. Having said that, after seeing a recent The...