by RTi Research | Mar 13, 2018 | Creative Thinking, Creative Visualization, Data Synthesis, Quirk's Conference, RTi Blog, Storytelling, Uncategorized
It was opening day at the Quirk’s Event and we were scheduled to present at 3:30 pm. When we got to the presentation room 10 minutes before show time, about 50 seats were already filled in a space that holds about 125. Not bad, we thought. Respectable turnout. But... by RTi Research | Jan 30, 2018 | Creative Thinking, Creative Visualization, Data Synthesis, Meaning, Storytelling
Recent statistics show demand for video is growing at an impressively rapid pace: 43% of people want to see more video content from marketers. 52% of marketing professionals worldwide name video as the type of content with the best ROI. Not surprisingly, video is also... by RTi Research | Nov 28, 2017 | Competitive Landscapes, Consumer Trends, Creative Thinking, Innovation, Landscape Opportunities, Uncategorized
It goes without saying that ours is an age of innovation, and market research has an important role to play. Broadly speaking, innovation can be divided into two major categories, each of which requires researchers to establish different goals and employ different...