by RTi Research | Jan 7, 2020 | Data Synthesis, Insights Activation, Meaning, Storytelling, Turning Data into Meaning
If you haven’t read, or revisited, Amusing Ourselves to Death, Neal Postman’s 1985 classic, we suggest you check it out. At just 184 pages, this brief analysis is as powerful today as it was 35 years ago. And it’s relevant to our work as market researchers. The book... by RTi Research | Nov 19, 2019 | CRC Conference, Data Synthesis, Insights Activation, Meaning, Storytelling, Turning Data into Meaning, Video
We had a great time at CRC in October. We drew a large crowd and enjoyed an enthusiastic response to our talk on the structure of stories. And we got the chance to see what our fellow exhibitors were presenting as the future of market research. Not surprisingly, a... by RTi Research | Nov 7, 2019 | CRC Conference, Data Synthesis, Insights Activation, Meaning, Storytelling, Turning Data into Meaning
Clydesdales. Hummus. Paintings. Music. RTi’s Chief Meaning Officer, David Intrator, touched on all of these (and did some singing, too) in his talk “YOU’RE BORING ME | How Story Structure Keeps People From Tuning Out” at 2019’s Insights Association CRC conference in... by RTi Research | Sep 4, 2019 | Analytics, Brand Strategy, Creative Thinking, Data Synthesis, Insights Activation, Meaning, Storytelling, Turning Data into Meaning
There’s been considerable discussion in recent years about the degree to which the corporate market researcher has a “seat at the table”. Some (about 20%, based on a BCG study) have achieved it to some degree, which deserves a hearty congratulations! But many more are... by RTi Research | Mar 20, 2019 | Data Synthesis, Insights Activation, Marketing Research Trends, Meaning, Quirk's Conference, Storytelling, Turning Data into Meaning
Sometimes the stars align just right.RTi’s Chief Meaning Officer, David Intrator, was reaching the highpoint in his presentation on story structure at the Quirk’s Event held earlier this month in Brooklyn. He was just about to play a video of a famous Super Bowl...