by RTi Research | Oct 21, 2025 | Creative Thinking, Insights, Market Research Industry, Problem Solving, Qualitative Research, RTi Research
These days, every transaction seems to trigger a wave of follow-ups. You buy something online, and within minutes you’re asked to rate the experience. Then comes the “Welcome to our community” email. Sometimes there’s even a phone call. The assumption is clear:... 
by RTi Research | Oct 8, 2025 | Creative Thinking, Insights, Market Research Industry, Problem Solving, Qualitative Research, RTi Research
There’s a famous story in business lore about Betty Crocker’s first cake mixes. Originally, they were designed to be as easy as possible. Just add water and bake. But sales lagged. When the company reformulated the mix so that consumers had to crack in a fresh egg,... by Sue Collin | Feb 3, 2025 | Creative Thinking, Insights, Market Research Industry, Problem Solving, Qualitative Research, RTi Research
By Sue Collin, SVP, RTi Research, Director of Qualitative Research Creativity is often thought of as producing something related to the visual or performance arts. What if we have been defining creativity in a way that is exclusionary and leads to most people... by RTi Research | Sep 4, 2019 | Analytics, Brand Strategy, Creative Thinking, Data Synthesis, Insights Activation, Meaning, Storytelling, Turning Data into Meaning
There’s been considerable discussion in recent years about the degree to which the corporate market researcher has a “seat at the table”. Some (about 20%, based on a BCG study) have achieved it to some degree, which deserves a hearty congratulations! But many more are... by RTi Research | Aug 15, 2019 | Creative Thinking, Creative Visualization, Data Synthesis, Meaning, Storytelling, Turning Data into Meaning
RTi’s Chief Meaning Officer, David Intrator, recently brought to our attention a YouTube critique of the open-source music notation software called MuseScore, and thought it could shed some light on how market researchers might better design their reports and...