by RTi Research | Sep 4, 2019 | Analytics, Brand Strategy, Creative Thinking, Data Synthesis, Insights Activation, Meaning, Storytelling, Turning Data into Meaning
There’s been considerable discussion in recent years about the degree to which the corporate market researcher has a “seat at the table”. Some (about 20%, based on a BCG study) have achieved it to some degree, which deserves a hearty congratulations! But many more are... by RTi Research | Aug 15, 2019 | Creative Thinking, Creative Visualization, Data Synthesis, Meaning, Storytelling, Turning Data into Meaning
RTi’s Chief Meaning Officer, David Intrator, recently brought to our attention a YouTube critique of the open-source music notation software called MuseScore, and thought it could shed some light on how market researchers might better design their reports and... by RTi Research | Jun 28, 2018 | Corporate Researchers, Insights Activation, Marketing Research Trends, Measuring ROI, ROI of Insights, RTi Client Symposium
Why CI Must Begin to Measure and Report ROI At our recent Consumer Insights Symposium in NYC, presenters Andrew Cannon, Executive Director of the Global Research Business Network and Simon Chadwick, Managing Partner of Cambiar, opened the half-day session with a hard... by RTi Research | Apr 3, 2018 | Analytics, Big Data, Creative Visualization, Data Sonification, Data Synthesis, Innovation, Meaning, Technology - Market Research
Over the last few years, a considerable amount of interest has been paid to data visualization. Courses and tutorials abound, helping researchers to use visual languages to present their findings in ways that are engaging, intelligible and meaningful. This makes sense... by RTi Research | Dec 12, 2017 | Creative Thinking, Data Synthesis, Meaning, RTi Research, Storytelling
Neuroscience tells us that one of the most important functions of our brain is to act as a filter, blocking out the vast majority of information coming in at us at any time. Natural selection has favored this filtering capability over millions of years of human...