by RTi Research | Sep 20, 2021 | Market Research Industry, Marketing Research Trends
We market researchers like to consider what we do as scientific. And to the degree that we attempt to be neutral and objective, this is indeed the case. Admittedly, there are a number of constraints that apply to scientific research that one rarely sees in consumer... by RTi Research | Jul 1, 2020 | Data Collection, Data Quality, Market Research Industry
David Rothstein Chief Executive Officer, RTi Research Author John is the head of Customer Experience (CX) for a large hotel chain. Jennifer is the CMO. John shares his latest report with Jennifer that shows 40% of their customers thought their stay was enjoyable. Is... by RTi Research | Jun 28, 2018 | Corporate Researchers, Insights Activation, Marketing Research Trends, Measuring ROI, ROI of Insights, RTi Client Symposium
Why CI Must Begin to Measure and Report ROI At our recent Consumer Insights Symposium in NYC, presenters Andrew Cannon, Executive Director of the Global Research Business Network and Simon Chadwick, Managing Partner of Cambiar, opened the half-day session with a hard... by RTi Research | Jan 9, 2018 | Ad Claim Substantiation, Advertising, Advertising Claims, Brand Strategy
Happy New Year! It’s time, once again, to reflect on last year and lay out our plans for the year ahead. If you are a marketer, your future plans likely include decisions around how best to use advertising to support your brand strategy. Further, you may consider... by RTi Research | Oct 31, 2017 | Building Relationships, Greater New York Chapter, Insights Association, Market Research, Market Research Community, Market Research Industry
On Monday morning we arrived at the office excited because we knew this was going to be a great week. We were two of 25 people personally selected to help celebrate an “old friend” who was being awarded the Greater New York Chapter’s, Joyce Rachelson Silver Service...