by RTi Research | Jul 25, 2017 | Market Research Industry, Marketing Research Trends, RTi Blog, RTi Client Symposium
According to a recent Global Research Business Network (GRBN) study, conducted as part of their “Building Public Trust Charter,” only 10% of recent online survey takers have high trust in the Market Research industry. Equally concerning is that 70% say they’ve had a... by RTi Research | Jan 20, 2017 | Brand Management, Brand Strategy, RTi Blog
Business truism: The role of marketers is to help define, build, and protect their brands. Marketers – and others – should always be examining the various elements of their brand strategy for external or internal changes that could require action on the part of the... by RTi Research | Nov 11, 2016 | Corporate Researchers, Market Research Industry, Marketing Research Trends, Technology - Market Research
DIY Research burst onto the marketing research scene back in 1999 with the launch of SurveyMonkey and Zoomerang. While they enjoyed some success in their early years, usage of these tools really took off during the recession, as budget cutting forced everyone to do... by RTi Research | Jul 8, 2016 | Big Data, Corporate Researchers, Market Research Industry, Marketing Research Trends, RTi Client Symposium
Certainly, no conversation among insights professionals would be complete without talking about Big Data. And our June 7 Client Symposium in NYC was no exception. As backdrop to our discussion about Big Data, we shared findings from the Cambiar/BCG study: About half... by RTi Research | Jun 24, 2016 | Market Research Industry, Marketing Research Trends, RTi Client Symposium
At our recent (June 7, 2016) client symposium in NYC for a morning of learning and discussion, we asked Cambiar to present the results of a recent study they did with BCG. The first wave of that study was completed in 2009 and explored the impact and management of...