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What IS Behavioral Economics Anyway?

by RTi Research | Jul 10, 2018 | Behavioral Economics, Marketing Science, Meaning, Shopper Insights

Broadly speaking, behavioral economics is the study of human irrationality as it applies to market decisions and mechanisms. Unlike classical economics, which assumes that people are rational actors who make well-informed decisions based on logical cost/benefit...

Algorithms and the Myth of Objectivity

by RTi Research | Oct 17, 2017 | Analytics, Big Data, Creative Thinking, Data Collection, Marketing Research Trends, Marketing Science, RTi Blog, Technology - Market Research

It has long been a dream of researchers to provide truly objective data gathering and analysis. Focus group facilities are conceived as laboratories, and moderators are discouraged from influencing respondents with their own opinions. On the quantitative side,...

The Human Perceptual Mapping System – Proof of Our Inner GPS

by RTi Research | Oct 14, 2014 | Marketing Research Trends, Marketing Science, Shopper Insights

Just two weeks ago, the 2014 Nobel Prize in Physiology or Medicine was awarded to John O´Keefe, May-Britt Moser and Edvard I. Moser for their discovery of the neurological positioning system in the human brain. As far back as 200 years ago, German philosopher Immanuel...

Neuro-Science: Research Renaissance or Shiny Object?

by RTi Research | Mar 18, 2014 | Marketing Research Trends, Marketing Science, Shopper Insights

The quest for research that provides greater insight into consumers can be an engine that drives innovation. Today’s “research renaissance” has been a breeding ground for new and emerging research approaches that promises and provides avenues to new and deeper...

How Consumers Make Choices: Does it Really Matter?

by RTi Research | Feb 18, 2014 | Analytics, Brand Strategy, Segmentation

Over the last several years, we have seen something of a sea change in the business community’s increasing utilization of Max/Diff and related conjoint models.  In their quest for better methods to assess complex sets of growth alternatives, professional researchers...
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