by RTi Research | Oct 22, 2019 | Brand Strategy, Design Thinking, Product Development, Shopper Insights, UX
There may be some debate as to what “branding” actually entails but, no matter how you define it, companies are expending a tremendous amount of money and resources on making their brands engaging and effective. The ANA has estimated that, in the U.S. alone, “brand... by RTi Research | Sep 19, 2017 | Brand Management, Brand Strategy, Consumer Trends, Creative Thinking, Product Development, Shopper Insights
For a long time, it seemed like the challenges facing other sectors of retail would not impact grocery. After all, the thinking went, online is what other retailers are facing. Look at all those food delivery services that failed (except Peapod, of course). Americans... by RTi Research | Oct 24, 2016 | Advertising, Brand Strategy, Competitive Landscapes, Consumer Trends, Demographics, Market Research, Social Media
With all the talk about Millennials, some are referring to the Boomers as the “Ignored Generation.” It is undeniable that Boomer numbers are shrinking with the passing of the oldest members. And you can’t argue the fact that Boomer purchasing power is declining as... by RTi Research | Aug 22, 2016 | Shopper Insights
Back to School (BTS) for me is epitomized in the classic Staples commercial. In this ad, the father joyously dances through Staples, completing his back-to-school shopping, followed reluctantly by his glum children. The ad features the song “It’s the Most Wonderful... by RTi Research | Nov 3, 2014 | Shopper Insights, Tracking Studies
Since 2011, RTi has been proactively monitoring Mobile Engagement and the Mobile Wallet phenomenon for several of our clients, representing a diverse cross-section of business verticals. This continuous initiative captures key elements of mobile banking and shopping...