by RTi Research | Apr 2, 2019 | Behavioral Economics, Brand Strategy, Consumer Trends, Landscape Opportunities, Marketing Research Trends, Retail, Shopper Insights
As has been widely discussed, brick-and-mortar retail outlets are facing a crisis. Since 2008, over 12,000 physical stores have closed. And, just six weeks into 2019, retailers have announced 2,187 closings, up 23% compared to last year. No wonder people are calling... by RTi Research | Jul 10, 2018 | Behavioral Economics, Marketing Science, Meaning, Shopper Insights
Broadly speaking, behavioral economics is the study of human irrationality as it applies to market decisions and mechanisms. Unlike classical economics, which assumes that people are rational actors who make well-informed decisions based on logical cost/benefit... by RTi Research | Sep 19, 2017 | Brand Management, Brand Strategy, Consumer Trends, Creative Thinking, Product Development, Shopper Insights
For a long time, it seemed like the challenges facing other sectors of retail would not impact grocery. After all, the thinking went, online is what other retailers are facing. Look at all those food delivery services that failed (except Peapod, of course). Americans... by RTi Research | Aug 22, 2016 | Shopper Insights
Back to School (BTS) for me is epitomized in the classic Staples commercial. In this ad, the father joyously dances through Staples, completing his back-to-school shopping, followed reluctantly by his glum children. The ad features the song “It’s the Most Wonderful... by RTi Research | May 20, 2014 | Brand Strategy, Shopper Insights, Social Media
Astute observers, notably Paul Chaney, Mark Bonchek and Cara France, have focused attention on the reality that the bellwether model of the Marketing Funnel has lost much, if not most, of its former relevancy. It’s not that the four pillars of the Funnel: Awareness,...