by Lisa Shaeffer | Sep 9, 2024 | Analytics, Brand Management, Brand Strategy, Innovation, Marketing Science, Pricing, Product Development
When it comes to pricing research, there are a few big names in the game. One of which is the Dutch economist, Peter Van Westendorp. The premise of a Van Westendorp model is simple, building upon four pricing questions: 1. At what price would you consider the product... by RTi Research | Apr 20, 2020 | Consumer Trends, Health and Wellness, Landscape Opportunities, Millennials, Product Development, Shopper Insights, Technology
It’s hard to pinpoint who invented what came to be called the “Veggie Burger; more recently known as the “Plant-Based Burger”. But we do know that early plant-based meat substitutes were developed in the 19th century by companies like Kellogg’s at their legendary... by RTi Research | Oct 22, 2019 | Brand Strategy, Design Thinking, Product Development, Shopper Insights, UX
There may be some debate as to what “branding” actually entails but, no matter how you define it, companies are expending a tremendous amount of money and resources on making their brands engaging and effective. The ANA has estimated that, in the U.S. alone, “brand... by RTi Research | Jul 30, 2019 | Consumer Trends, Health and Wellness, Landscape Opportunities, Millennials, Product Development, Shopper Insights, Technology
It’s hard to pinpoint who invented what came to be called the “Veggie Burger; more recently known as the “Plant-Based Burger”. But we do know that early plant-based meat substitutes were developed in the 19th century by companies like Kellogg’s at their... by RTi Research | Apr 7, 2017 | Creative Thinking, Innovation, Problem Solving, RTi Blog
Creating real breakthrough innovation has long been held to be more about luck than anything else. Not a very comforting premise to those of us in the innovation business. So, we were pleased when a recent client engagement served to debunk that myth and demonstrated...