by RTi Research | Mar 26, 2014 | Brand Strategy, Segmentation
The quest for research that provides greater insight into consumers can be an engine that drives innovation and activation for growth. So can research that focuses on more effective and efficient means of revealing opportunity targets and identifying messaging... by RTi Research | Feb 18, 2014 | Analytics, Brand Strategy, Segmentation
Over the last several years, we have seen something of a sea change in the business community’s increasing utilization of Max/Diff and related conjoint models. In their quest for better methods to assess complex sets of growth alternatives, professional researchers... by RTi Research | Feb 11, 2014 | RTi Research
In 2013, RTi was invited by a non-profit organization to propose, design, analyze, and offer insights and recommendations to guide an important strategic initiative. Each year, we conduct strategic studies for a wide array of clients. So the initiative seemed to be on... by RTi Research | Aug 9, 2012 | Analytics, Marketing Science
Since consumers are diverse in terms of their experiences, attitudes, needs and expectations, companies frequently want to develop different brand messages and campaigns that are targeted to key segment(s) of their customers or prospects. Market segmentation research...