by RTi Research | Jul 11, 2017 | Brand Management, Brand Strategy, RTi Blog, Social Media
Your brand is impacted by three forces: what you say about it, what your customers say about it, and what your competitors say about their brands (and effectively, against your brand). In the days before social media, brand managers had the loudest and strongest... by RTi Research | Mar 20, 2017 | Advertising, RTi Blog, Social Media
It’s no secret that we are all spending A LOT of time online, for both work and leisure. According to a Pew Research Center study conducted in 2015, one-in-five American adults reported going online “almost constantly,” with three-in-four going on daily. As time goes... by RTi Research | Feb 22, 2016 | Brand Strategy, Segmentation, Social Media, Uncategorized
As we noted last month, Millennials are an attractive target for many U.S. marketers. They clearly deserve to be based on their value: numbering some 75-80 million, they have tremendous aggregate buying power. And they are relatively easy to reach, given their active... by RTi Research | Aug 7, 2014 | Social Media
In a recent Marketing News article, Michael Krauss urges marketers to recognize and tap into the nature and unique character of individual social media channels and their audiences. His advice echoes what communications expert Marshall McLuhan concluded back in the... by RTi Research | May 20, 2014 | Brand Strategy, Shopper Insights, Social Media
Astute observers, notably Paul Chaney, Mark Bonchek and Cara France, have focused attention on the reality that the bellwether model of the Marketing Funnel has lost much, if not most, of its former relevancy. It’s not that the four pillars of the Funnel: Awareness,...