THE COVID-19 CONSUMER
Updates On Sentiment And BehaviorFrom March through July 2020, RTi conducted ongoing COVID-19 tracking research, fielding surveys twice weekly among 500 Americans. As we move into 2021, we plan to deliver updates to help you understand how attitudes and spending behaviors are changing.
SEGMENTATION STUDY: JULY 30, 2020


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INTERMISSION: JUNE 11, 2020

THROUGH WAVE 16: JUNE 3, 2020


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THROUGH WAVE 14: MAY 20, 2020


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THROUGH WAVE13: MAY 13, 2020


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THROUGH WAVE 12: MAY 6, 2020


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THROUGH WAVE 11: APRIL 29, 2020


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THROUGH WAVE 9: APRIL 22, 2020


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THROUGH WAVE 7: APRIL 15, 2020


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THROUGH WAVE 5: APRIL 8, 2020


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THROUGH WAVE 3: APRIL 1, 2020


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BASELINE SUMMARY: MARCH 25, 2020


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One-Size Does Not Fit All: The Problem With Three-Act Storytelling
If you search the web for articles about business storytelling, it won’t take long before you come across a discussion of what’s known as “Three-Act Structure” or “The Hero’s Journey.” Likewise, if you take a seminar or attend an industry presentation on storytelling,...
Do Market Researchers Want to Be Trusted?
David Rothstein Chief Executive Officer, RTi Research Author John is the head of Customer Experience (CX) for a large hotel chain. Jennifer is the CMO. John shares his latest report with Jennifer that shows 40% of their customers thought their stay was enjoyable. Is...
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