THE COVID-19 CONSUMER
Updates On Sentiment And BehaviorFrom March through July 2020, RTi conducted ongoing COVID-19 tracking research, fielding surveys twice weekly among 500 Americans. As we move into 2021, we plan to deliver updates to help you understand how attitudes and spending behaviors are changing.
SEGMENTATION STUDY: JULY 30, 2020


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INTERMISSION: JUNE 11, 2020

THROUGH WAVE 16: JUNE 3, 2020


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THROUGH WAVE 14: MAY 20, 2020


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THROUGH WAVE13: MAY 13, 2020


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THROUGH WAVE 12: MAY 6, 2020


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THROUGH WAVE 11: APRIL 29, 2020


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THROUGH WAVE 9: APRIL 22, 2020


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THROUGH WAVE 7: APRIL 15, 2020


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THROUGH WAVE 5: APRIL 8, 2020


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THROUGH WAVE 3: APRIL 1, 2020


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BASELINE SUMMARY: MARCH 25, 2020


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What Are You Willing To Give Up?
Most consumer research asks some version of the same question: What do you want? What do you like? What's most important to you? Those are reasonable places to start. But they only take you so far. People are remarkably good at telling you what they want. But...
Just Leave Me Alone
Back in 2017 we conducted a study on luxury travel that revealed something interesting. Travelers were less interested in going "out there" in the world and more interested in simply getting away from it all. To be free from technology, media, crowds. That insight...



