THE COVID-19 CONSUMER
Updates On Sentiment And BehaviorFrom March through July 2020, RTi conducted ongoing COVID-19 tracking research, fielding surveys twice weekly among 500 Americans. As we move into 2021, we plan to deliver updates to help you understand how attitudes and spending behaviors are changing.
SEGMENTATION STUDY: JULY 30, 2020


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INTERMISSION: JUNE 11, 2020

THROUGH WAVE 16: JUNE 3, 2020


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THROUGH WAVE 14: MAY 20, 2020


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THROUGH WAVE13: MAY 13, 2020


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THROUGH WAVE 12: MAY 6, 2020


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THROUGH WAVE 11: APRIL 29, 2020


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THROUGH WAVE 9: APRIL 22, 2020


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THROUGH WAVE 7: APRIL 15, 2020


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THROUGH WAVE 5: APRIL 8, 2020


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THROUGH WAVE 3: APRIL 1, 2020


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BASELINE SUMMARY: MARCH 25, 2020


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To Think Outside The Box, Think Outside Your Company
By Ted Curtin,CEO, ProdigyWorks Last month I had the honor of delivering the keynote address at the People of Play toy industry conference in Chicago, where I spoke about the challenges of internal innovation. Since Innovation has become an issue of growing importance...
Key (Driver) Upgrade with Bayesian Networks
By Lisa Shaffer As you work to improve your current products and fill your pipeline with innovations, the first thing you’ll want to know is what’s most important to consumers when they’re considering a product like yours? Teasing out the “must have’s” from the “nice...
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