THE COVID-19 CONSUMER
Updates On Sentiment And BehaviorRTi is conducting ongoing tracking research during the COVID-19 crisis, fielding surveys twice weekly among 500 Americans. We’ll be delivering regular updates to help you understand how attitudes and spending behaviors are changing.
THROUGH WAVE 16: JUNE 3, 2020


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THROUGH WAVE 14: MAY 20, 2020


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THROUGH WAVE13: MAY 13, 2020


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THROUGH WAVE 12: MAY 6, 2020


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THROUGH WAVE 11: APRIL 29, 2020


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THROUGH WAVE 9: APRIL 22, 2020


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THROUGH WAVE 7: APRIL 15, 2020


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THROUGH WAVE 5: APRIL 8, 2020


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THROUGH WAVE 3: APRIL 1, 2020


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BASELINE SUMMARY: MARCH 25, 2020


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Do Market Researchers Want to Be Trusted?
David Rothstein Chief Executive Officer, RTi Research Author John is the head of Customer Experience (CX) for a large hotel chain. Jennifer is the CMO. John shares his latest report with Jennifer that shows 40% of their customers thought their stay was enjoyable. Is...
Where’s The Beef? Technology And The Future Of Meat
It’s hard to pinpoint who invented what came to be called the “Veggie Burger; more recently known as the “Plant-Based Burger”. But we do know that early plant-based meat substitutes were developed in the 19th century by companies like Kellogg’s at their legendary...
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