THE COVID-19 CONSUMER
Updates On Sentiment And BehaviorRTi is conducting ongoing tracking research during the COVID-19 crisis, fielding surveys twice weekly among 500 Americans. We’ll be delivering regular updates to help you understand how attitudes and spending behaviors are changing.
THROUGH WAVE 7: APRIL 15, 2020


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Visit our Covid-19 Consumer Archive to view previous reports
To Think Outside The Box, Think Outside Your Company
By Ted Curtin,CEO, ProdigyWorks Last month I had the honor of delivering the keynote address at the People of Play toy industry conference in Chicago, where I spoke about the challenges of internal innovation. Since Innovation has become an issue of growing importance...
Key (Driver) Upgrade with Bayesian Networks
By Lisa Shaffer As you work to improve your current products and fill your pipeline with innovations, the first thing you’ll want to know is what’s most important to consumers when they’re considering a product like yours? Teasing out the “must have’s” from the “nice...
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