THE COVID-19 CONSUMER

Updates On Sentiment And Behavior

RTi is conducting ongoing tracking research during the COVID-19 crisis, fielding surveys twice weekly among 500 Americans. We’ll be delivering regular updates to help you understand how attitudes and spending behaviors are changing.

THROUGH WAVE 7: APRIL 15, 2020

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    'RTi is a true partner, advising and guiding our team on appropriate methodologies, adapting approaches to changing timelines and budgets. The team is personable, and very, very responsive.'

    Sr. Manager, Market Research, Pharmaceutical

    'Working with RTi was wonderfulproactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.'

    Sr. Manager, Consumer Insights, Food & Beverage

    'RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high quality and their perspectives fresh and unique.'

    Director, Consumer Insights, CPG

    “A special shout out for bringing such value to the study – the speed and depth of analysis has made such an impact on the team in terms of pricing, package design and go-to-market strategies.'

    Sr. Manager, Global Marketplace Insights, Multinational Financial Services Corp.

    'Thank you for a great job and considerable devotion to our business. It’s rare to have a total team effort with such accomplished individuals as yourselves. You should be proud.'

    Group Manager, Marketing Research, CPG Manufacturer

    What Are You Willing To Give Up?

      Most consumer research asks some version of the same question: What do you want? What do you like? What's most important to you? Those are reasonable places to start. But they only take you so far. People are remarkably good at telling you what they want. But...

    Just Leave Me Alone

    Back in 2017 we conducted a study on luxury travel that revealed something interesting. Travelers were less interested in going "out there" in the world and more interested in simply getting away from it all. To be free from technology, media, crowds. That insight...

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