THE COVID-19 CONSUMERUpdates On Sentiment And Behavior
RTi is conducting ongoing tracking research during the COVID-19 crisis, fielding surveys twice weekly among 500 Americans. We'll be delivering regular updates to help you understand how attitudes and spending behaviors are changing.
THROUGH WAVE14: MAY 20, 2020
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By Lisa Shaffer As you work to improve your current products and fill your pipeline with innovations, the first thing you’ll want to know is what’s most important to consumers when they’re considering a product like yours? Teasing out the “must have’s” from the “nice...
We market researchers like to consider what we do as scientific. And to the degree that we attempt to be neutral and objective, this is indeed the case. Admittedly, there are a number of constraints that apply to scientific research that one rarely sees in consumer...
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