THE COVID-19 CONSUMER
Updates On Sentiment And BehaviorRTi is conducting ongoing tracking research during the COVID-19 crisis, fielding surveys twice weekly among 500 Americans. We'll be delivering regular updates to help you understand how attitudes and spending behaviors are changing.
THROUGH WAVE 16: JUNE 3, 2020


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Visit our Covid-19 Consumer Archive to view previous reports
AND CHECK OUR COVID-19 CONSUMER PODCASTS
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AI Is Really Bad at the Most Important Thing
Our Chief Meaning Officer, David Intrator, had an interesting exchange with Claude a few weeks back. David was working on an essay for a personal Substack newsletter he publishes about music and culture. After drafting it, he asked Claude to check for typos, spacing,...
What Are You Willing To Give Up?
Most consumer research asks some version of the same question: What do you want? What do you like? What's most important to you? Those are reasonable places to start. But they only take you so far. People are remarkably good at telling you what they want. But...

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