THE COVID-19 CONSUMER
Updates On Sentiment And BehaviorRTi is conducting ongoing tracking research during the COVID-19 crisis. We'll be delivering regular updates to help you understand how attitudes and spending behaviors are changing.
SEGMENTATION STUDY | JULY 30, 2020


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And visit our Covid-19 Consumer Archive to view previous reports.
AND CHECK OUR COVID-19 CONSUMER PODCASTS
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What Are You Willing To Give Up?
Most consumer research asks some version of the same question: What do you want? What do you like? What's most important to you? Those are reasonable places to start. But they only take you so far. People are remarkably good at telling you what they want. But...
Just Leave Me Alone
Back in 2017 we conducted a study on luxury travel that revealed something interesting. Travelers were less interested in going "out there" in the world and more interested in simply getting away from it all. To be free from technology, media, crowds. That insight...

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