RTi E-Books
READ DIRECTLY IN YOUR BROWSER.
OR CLICK THE LINK TO DOWNLOAD.
Key (Driver) Upgrade with Bayesian Networks
By Lisa Shaffer As you work to improve your current products and fill your pipeline with innovations, the first thing you’ll want to know is what’s most important to consumers when they’re considering a product like yours? Teasing out the “must have’s” from the “nice...
Do Hypotheses Ruin Our Objectivity?
We market researchers like to consider what we do as scientific. And to the degree that we attempt to be neutral and objective, this is indeed the case. Admittedly, there are a number of constraints that apply to scientific research that one rarely sees in consumer...
click the pic to download
RTi RESEARCH
383 Main Avenue
Suite 706
Norwalk, CT 06851-1543
tel 203-324-2420
fax 203-964-8269
info@RTiResearch.com