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“RTi is a true partner, advising and guiding our team on appropriate methodologies, adapting approaches to changing timelines and budgets. The team is personable, and very, very responsive.”
Sr. Manager, Market Research, Pharmaceutical
“Working with RTi was wonderful … proactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”
Sr. Manager, Consumer Insights, Food & Beverage
“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high quality and their perspectives fresh and unique.”
Director, Consumer Insights, CPG
“A special shout out for bringing such value to the study – the speed and depth of analysis has made such an impact on the team in terms of pricing, package design and go-to-market strategies.”
Sr. Manager, Global Marketplace Insights, Multinational Financial Services Corp.
“Thank you for a great job and considerable devotion to our business. It’s rare to have a total team effort with such accomplished individuals as yourselves. You should be proud.”
Group Manager, Marketing Research, CPG Manufacturer
There’s been considerable discussion in recent years about the degree to which the corporate market researcher has a “seat at the table”. Some (about 20%, based on a BCG study) have achieved it to some degree, which deserves a hearty congratulations! But many more are...
RTi’s Chief Meaning Officer, David Intrator, recently brought to our attention a YouTube critique of the open-source music notation software called MuseScore, and thought it could shed some light on how market researchers might better design their reports and...