As a Quirk’s founding sponsor, RTi is delighted to be participating in what promises to be one of the key Insights events of the year! The Quirk’s Event is a two-day experience that flips the traditional conference model. The event kicks off on February 23 at the New York Marriott at the Brooklyn Bridge.
We Look Forward to Meeting You
Stop by booth #710, and say hi to Lisa Cooper.
We’re also a tour stop on both the Emerging Technology and Data Collection exhibit hall tours when we’ll be giving a 7-minute presentation on two important innovation tools:
RTi’s Pathways is an in-person engagement that allows marketers and their teams to watch quantitative consumer insights being gathered in “real time”, and then immediately follow up with qualitative sessions using subsets of the consumers/customers who participated in the quantitative research to allow for a deeper understanding of the findings. This platform is cost and time efficient, brings the research process to life, and culminates in the team walking away with full quantitative results (the “what”) plus qualitative insights (the “why” behind the “what”).
We’ll also tell you about RTi’s IngenuitySM, a time and cost effective platform for identifying BREAKTHROUGH INNOVATIONS. The secret to creating out of the box ideas is WHO is doing the work: RTi Ingenuity panelists are creative professionals at the top of their chosen fields – including engineers, chefs, marketing professionals, finance specialists, and business coaches. A hand-selected group of Ingenuity panelists is recruited for a project. They spend ~10 days engaged in collaborative online ideation; and the outcome is 300+ new ideas. The best new ideas are developed into research-ready concepts, which are then tested quantitatively among target consumers/customers.
On Tuesday, February 24 @ 1:45 pm, PepsiCo’s Todd Renn, Ph.D., and RTi’s Steve Campana will present an intriguing research solution: Holistic Approach to Product Evaluation, a conjoint-driven holistic product testing system that provides deeper insights and integrated understanding of the roles of product and consumer experience in the full Marketing Mix.
Attending or not – let us know if you’d like to know more about Pathways, RTi’s Ingenuity, or Holistic Product Mix research. We think RTi’s innovative insights capabilities just might wow you.