by RTi Research | Sep 19, 2017 | Brand Management, Brand Strategy, Consumer Trends, Creative Thinking, Product Development, Shopper Insights
For a long time, it seemed like the challenges facing other sectors of retail would not impact grocery. After all, the thinking went, online is what other retailers are facing. Look at all those food delivery services that failed (except Peapod, of course). Americans... by RTi Research | May 8, 2017 | Advertising, Consumer Trends, Demographics, RTi Blog, Shopper Insights
Despite a recovering economy (albeit slowly), the demand for luxury goods is in decline. Global instability, terror, and the uncertain U.S. political situation have all combined to cause traditional luxury product buyers to cut back. However, not to fear – the... by RTi Research | Aug 22, 2016 | Shopper Insights
Back to School (BTS) for me is epitomized in the classic Staples commercial. In this ad, the father joyously dances through Staples, completing his back-to-school shopping, followed reluctantly by his glum children. The ad features the song “It’s the Most Wonderful... by RTi Research | Aug 5, 2016 | Brand Strategy, Product Development, Shopper Insights
Perhaps because it is the final step of the production process, packaging is often not given the same strategic consideration as other marketing and branding elements. While advertising, pricing, and distribution are usually considered quite early, strategic and... by RTi Research | Nov 3, 2014 | Shopper Insights, Tracking Studies
Since 2011, RTi has been proactively monitoring Mobile Engagement and the Mobile Wallet phenomenon for several of our clients, representing a diverse cross-section of business verticals. This continuous initiative captures key elements of mobile banking and shopping... by RTi Research | Oct 14, 2014 | Marketing Research Trends, Marketing Science, Shopper Insights
Just two weeks ago, the 2014 Nobel Prize in Physiology or Medicine was awarded to John O´Keefe, May-Britt Moser and Edvard I. Moser for their discovery of the neurological positioning system in the human brain. As far back as 200 years ago, German philosopher Immanuel...