by RTi Research | Feb 26, 2015 | Innovation
Seemingly every day, the quest for creative breakthroughs, for deeper insights, is evident at every level of business across the globe. Truly innovative insight has become the new Holy Grail of business growth. But with this quest too often comes frustration and a... by RTi Research | Nov 11, 2014 | Innovation
At RTi, we are vigorous proponents of innovation and thinking out of the box, free of the constraints of business “realities”. Our Ingenuity approach to surfacing breakthrough innovation is in synch with this philosophy. Having said that, after seeing a recent The... by RTi Research | Jun 17, 2014 | Innovation
Customer insight, innovation and market research managers are not the only ones on the planet that seek creative ways to adapt to rapidly changing environments. So do artists, writers, performers, architects, inventors, scientists, and the like. The latest creative... by RTi Research | Apr 22, 2014 | Innovation
The good news is that there is an increasing recognition of the essential truth about problem solving…about innovative thinking…that Albert Einstein recognized more than 75 years ago: “We cannot solve our problems with the same thinking we used to when we created... by RTi Research | Apr 9, 2014 | Innovation
Today’s energetic quest for creative innovation often rests on the familiar “Think out of the box” paradigm. But, paradoxically, the reality is that attempts to employ “out of the box” approaches to help identify breakthrough innovations all too often deliver...