by RTi Research | Jan 8, 2019 | Consumer Trends, Data Collection, Innovation, Product Development, Technology
It’s unlikely that we’ll stop using our smartphones anytime soon, but the market for these once-revolutionary devices, and consumers’ enchantment with them, is reaching an inflection point. This was formalized in a letter issued on January 2 by Tim Cook,... by RTi Research | Nov 20, 2018 | Brand Strategy, Consumer Trends, Health and Wellness, Innovation, Millennials
It’s been widely reported that the health and wellness industry is booming. Consumers are watching what they eat, assiduously reading labels. The “clean beauty” industry is surging, offering a range of cosmetic products made from natural ingredients. Fitness is... by RTi Research | Oct 23, 2018 | Brand Strategy, Creative Thinking, Innovation, Landscape Opportunities, Product Development
In a 2017 interview with Recode, Kevin Systrom, the founder of Instagram, discussed an approach to innovation that is important not only for product developers but for marketers and market researchers as well. Systrom talked about “hiring the right product for the... by RTi Research | Aug 14, 2018 | Analytics, Creative Thinking, Data Synthesis, Meaning, Storytelling
Arnold Toynbee was one of the most important scholars of the 20th century. Best-known for his monumental, 12-volume A Study of History, he’s also considered the author of this famous quip: “Some historians hold [incorrectly] that history…is just one damned thing after... by RTi Research | Aug 14, 2018 | Creative Thinking, Creative Visualization, Data Synthesis, Design Thinking, Innovation, Market Research Industry, Marketing Research Trends, Meaning, Problem Solving, Product Development
In our last post we explored the concept of Behavioral Economics, providing a general outline of the field, its concerns and the value it can have for market researchers. Now we’d like to look at another widely discussed topic, Design Thinking. You needn’t look too...