by RTi Research | Jun 28, 2018 | Corporate Researchers, Insights Activation, Marketing Research Trends, Measuring ROI, ROI of Insights, RTi Client Symposium
Why CI Must Begin to Measure and Report ROI At our recent Consumer Insights Symposium in NYC, presenters Andrew Cannon, Executive Director of the Global Research Business Network and Simon Chadwick, Managing Partner of Cambiar, opened the half-day session with a hard... by RTi Research | Apr 3, 2018 | Analytics, Big Data, Creative Visualization, Data Sonification, Data Synthesis, Innovation, Meaning, Technology - Market Research
Over the last few years, a considerable amount of interest has been paid to data visualization. Courses and tutorials abound, helping researchers to use visual languages to present their findings in ways that are engaging, intelligible and meaningful. This makes sense... by RTi Research | Dec 12, 2017 | Creative Thinking, Data Synthesis, Meaning, RTi Research, Storytelling
Neuroscience tells us that one of the most important functions of our brain is to act as a filter, blocking out the vast majority of information coming in at us at any time. Natural selection has favored this filtering capability over millions of years of human... by RTi Research | Nov 14, 2017 | Analytics, Brand Strategy, RTi Blog, Segmentation, Uncategorized
One of the fundamentals of marketing is that a brand cannot be “all things to all people.” To optimize efforts and profitability, sales initiatives need to be sharply focused on those demand-side market targets that are most inclined to buy your product or service.... by RTi Research | Aug 8, 2017 | Market Research Industry, Marketing Research Trends, RTi Blog, RTi Client Symposium
There’s been much talk in recent years about the call for Consumer Insights (CI) departments to provide more value to the organization (with less in the way of human and capital resources). Moving forward, Insights Leaders will want to consider how they might begin...